Hey, it’s Daniel!
I don't know why, but I had a massive chocolate craving today. The question is: why does it feel so wrong to eat chocolate when you want it?
In today’s Conversion Breeze 🧭
🔍 Meta Weighs Gemini Deal as In-House AI Falls Short
🛟 OpenAI Looks to Ads for Revenue Growth on ChatGPT
👨💻 ZeroClick Launches with $55M to Transform AI Advertising
✍ Tactic:
📰 +8 other news & developments you might like
🛠 +5 Handpicked tools, ad of the day, and much more…
🤝 Meta Weighs Gemini Deal as In-House AI Falls Short
Meta is in early discussions with Google to apply Gemini and Gemma models, fine-tuned on Meta’s advertising data, aiming to significantly enhance the accuracy and effectiveness of ad targeting across its platforms.
These negotiations remain preliminary with no finalized agreement, reflecting Meta’s exploration phase and signaling uncertainty regarding whether collaboration with Google’s AI will ultimately proceed into a formalized, operational partnership.
Meta’s consideration of Google’s AI highlights internal challenges scaling its own large-language models, despite major investments, revealing potential dependency on external AI to strengthen ad performance and remain competitive. Link
💵 OpenAI Looks to Ads for Revenue Growth on ChatGPT
OpenAI is hiring a senior executive to lead monetization strategies for ChatGPT, focusing on advertising and subscriptions, reporting directly to Fidji Simo, CEO of Applications.
The executive will build and manage a team dedicated to revenue generation, while research, infrastructure, hardware, and safety remain under CEO Sam Altman.
OpenAI generated $12.7 billion in revenue in 2025, with 700 million users but only 20 million paid subscribers, highlighting the growth potential from advertising. Link
🚀 ZeroClick Launches with $55M to Transform AI Advertising
ZeroClick has raised $55 million to develop a reasoning-time ad network that integrates advertisements directly into AI assistants' decision-making processes, enhancing responses with relevant, real-time information and offers.
The platform currently connects over 10,000 advertisers with millions of users through internally developed products and is expanding its capabilities to AI developers and platforms, including browsers and extensions.
The funding was provided by Anthos, Ludlow, Anfa, Wonder, Protagonist, and founder Ryan Hudson, the same investor group that previously backed Hudson's successful venture, Honey, which was sold to PayPal for $4 billion. Link
✍ Tactic: Segment-Specific Copywriting Optimization
With audience targeting restricted, the most actionable way to leverage AI is to tailor copy to specific segments based on their behaviors, preferences, or purchase history, increasing relevance and conversions.
Steps:
Define Segments by Behavior or Context: Instead of targeting, classify users into meaningful groups based on their actions, such as repeat buyers, cart abandoners, high-engagement newsletter subscribers, or product-specific browsers. Use historical engagement, purchase patterns, and interaction data to define clear behavioral segments.
Analyze Historical Copy Performance: Review which messages, headlines, value propositions, or CTAs previously resonated with each segment. Look for patterns in tone, content type, and offer style that drove conversions or clicks to inform AI-generated copy.
Generate Segment-Specific Copy: Input the segment definitions and past performance insights into AI copywriting tools like Jasper, Copy.ai, or Writesonic. Produce multiple variations for each segment, including ad copy, email content, headlines, and CTA text that reflect their preferences and pain points.
Deploy Copy Strategically: Use your AI-generated content across campaigns, emails, and landing pages. Align messaging to segment-specific behaviors without adjusting targeting. For example, emphasize urgency for cart abandoners, highlight premium benefits for repeat buyers, or showcase new arrivals to highly engaged browsers.
Track Performance and Refine Continuously: Monitor engagement metrics like CTR, conversion rate, and email opens per segment. Feed this data back into the AI to improve copy iteratively, creating a self-learning loop that consistently produces higher-performing, segment-optimized messaging.
🗞 Everything else in AI & Marketing
Meta's UK Ad-Free Option: Meta introduces a paid subscription for UK users to access Facebook and Instagram without personalized ads. Link
ChatGPT's C-Suite Impact: ChatGPT's rapid adoption is reshaping productivity, consumer behavior, and strategic decision-making for executives. Link
AI Agents Replacing Websites: AI agents are increasingly taking over traditional websites, offering more personalized and efficient user experiences. Link
TikTok's U.S. Future Secured: President Trump signed an executive order approving a $14 billion deal to keep TikTok operating in the U.S., with ByteDance retaining under 20% ownership, pending China's approval. Link
Google's Search Dominance: ChatGPT processes 66 million “search-like” prompts daily, while Google handles about 14 billion, maintaining its position as the dominant search engine. Link
🧰 Upgrade your toolstack
🎶 Artlist - for advanced AI voice generation for marketing resources Link
📷 Synthesia - Turning text into video with 140+ languages available
🛡 Brand24 - Protect brand reputation across social media with AI monitoring Link
💺 Gumloop - Connect your whole marketing team in one place
🖼 Midjourney - Still the winner for creating artistic images for creatives