AI is everywhere, and it’s evolving fast!
That’s why I created this guide: to help you get started with AI readiness in marketing, which triples your efficiency and ensures you’re bulletproofing your strategy instead of falling behind.
1) Acknowledge that you’ll always miss something.
Feels weird, right?
Paid ads used to be entirely manual. Then the systems got smarter and started using automated bidding. SEO was all about keywords until AI Overviews came out. ChatGPT seemed like the peak of AI until even more advanced models and AI agents showed up.
The world is moving at exponential speed. Even for someone in the weeds all day (ehm, me), it’s impossible to keep up with 100% of the developments.
But that’s okay.
Feeling overwhelmed by the AI tsunami only creates anxiety, and that’s not the point of these incredible advancements. Be OK with not knowing everything. Keep up daily (if only there were a newsletter for that…), but focus on what matters most: your channels, your business goals, your growth.
💡 Pro tip: Have a weekly 15-minutes meeting with yourself/ your team to catch up on the most significant AI developments for your best-performing channels.
2) Ask yourself: how are you using AI today?
Maybe you’re generating ad copy. Perhaps you’re automating responses. Or maybe you’re already building entire funnels with it.
Take a moment to really think about it. Sometimes just sitting down sparks “aha!” moments about how you operate and where you can improve.
I get it. Change is hard, especially when you’ve been doing things a certain way for a long time. But every marketer or business owner can spot painful points in marketing, sales, or operations that AI can help solve.
💡 Pro tip: Write those ideas down, even if they look impossible on paper. Believe me: in today’s world, almost anything is possible.
3) Align your existing marketing strategies with AI.
Too many businesses are stuck in old thinking when it comes to ads, SEO, content, and beyond.
So today, or this week (or next week if you’re reading this on a Friday 😉), review where you’re falling behind. Look at your ad account structures, SEO methods, and content workflows.
Take ad accounts as an example. It used to make sense to split ad sets by funnel stage, keyword intent, or device. Today, algorithms thrive on consolidated data and stronger signals. That’s AI readiness: feeding the machines what they need to work best.
AI readiness isn’t just about the latest ChatGPT hack. It’s about aligning your existing marketing with AI.
So, identify the areas where you are using outdated strategies - typically processes or structures that you have been following the same way for years or even months without any change.
What can you improve there?
Is there something new you can introduce?
Every business is unique, and there will be something that fits yours.
💡 Pro tip: No matter how far behind you are with strucutres, ads or processes, if something makes you money, never turn it off!
4) Start with simple testing.
You don’t need to rebuild your entire marketing ops overnight. Start small.
When I first used AI, I tested ad variations based on my winning creatives. Nothing fancy, just experiments. But they worked.
So find your test area. It could be ad copy, images, UGC videos, or even improving your email flow with Make. Start small, test it, then scale what works.
💡 Pro tip: dedicate a specific budget to AI implementation testing and start testing in your winning areas where you already have results, but can improve them further.
Yes, I know. I pitch this newsletter as a way to outsmart other marketers. And sure, it feels good to be the smartest in the room. But teamwork matters.
Your sales team could benefit from AI lead automation and analysis. Your content team can utilize AI to expedite creative production. Your stakeholders would love to see improved results and efficiency.
Don’t hoard AI knowledge. Share it. The more your peers streamline with AI, the easier your job gets, too.
💡 Pro tip: Don’t start talking with everyone about AI from the start. Find the most significant place where AI can help and improve results. This can also be an unexpected one, like customer support.
6) Document everything.
Here’s the secret: AI answers are different for everyone. Inputs, context, and business needs all change the outputs. Copy-pasting generic prompts won’t cut it.
That’s why documentation is gold.
Track:
Which prompts and tools give you the best outcomes
Which AI strategies fail
The workflows you use
Your AI dos and don’ts
💡 Pro tip: Keep it in a live document so others can add their insights, successes, and lessons learned. That way, you don’t just learn from yourself. You learn from everyone.
7) Know AI’s limits.
I love AI. But let’s be real: it’s not perfect and it never will be.
Even the most advanced algorithms make mistakes. And when you’re dealing with big budgets or critical marketing decisions, that matters.
So take “AI can make mistakes” seriously. Always check outputs, validate analysis, and trust your common sense.
AI is here to help us:
Work faster
Eliminate repetitive tasks
Make more money through smarter marketing
Focus on strategy, not grunt work
Scale from great to freaking awesome
But like any tool, it needs supervision.
💡 Pro tip: Have a sticky note on your computer screen or desk (works for me) with the word: “Recheck!”. It sounds weird, but it reminds me to think logically about all AI answers.
Final Word
Use these steps to start making your marketing AI-ready and three times more efficient without feeling overwhelmed. This is a simple guide to help you start implementing small changes or even think differently about your marketing today.
The revolution is here, and I’m glad you joined it!
I’ll see you tomorrow, marketing pro, with a freshly (digitally) printed issue of Conversion Breeze 🎉.