10 Ways to Get 50% More Conversions With Google Ads

If you’re already spending five or six figures on ads, you have an advantage.

There are many opportunities to improve your strategy, setup, and optimizations to get more conversions and scale. The reason is simple: you already have working campaigns with conversion history and valuable data to build on.

Many times, I see ad campaigns that are reaching the desired goal—whether it’s the target CPA or ROAS—but they’re limited by budget.

Google makes it very easy to see which campaigns are limited with the yellow warning that appears beside them.

If a campaign is reaching its goals and performing well, there’s no reason to keep it limited unless there’s a cash flow issue.

This is the easiest way to start gaining more conversions.

Even if you don't have budget restrictions warning, you can test increasing them to drive more growth (just make sure to monitor CPC because you don't want to spend more on the same clicks with no results).

Start with 20% budget increases and review the recommended budgets.

Avoid increasing budgets too much at once, as the ad system can start overspending on new audience segments with higher CPA or lower ROAS.

It’s easy to pour more money into a branded search campaign with a 500% ROAS, but your focus should be on buckets that drive new customers who are discovering your brand for the first time.

Getting noticed for the right high-intent queries with a strong offer —even if they’re expensive —is what truly drives the business forward.

An easy first step is to expand on converting search terms by adding them as exact match keywords to existing ad groups.

You can also test broad match keywords in high-performing ad groups, pushing targets to achieve more results if it makes sense from a business standpoint to increase impression share and auction positions—and track whether you are actually getting new customers who are discovering your brand and solutions.

You may already have your high-intent keyword buckets set up, which is great.

But real growth often comes from expanding beyond those high-intent segments into mid- and top-funnel searches.

You don’t necessarily need to create new campaigns for this—just add new ad groups with keywords that have broader appeal.

For example, if you’re selling payroll services and currently bidding on “payroll service” or “best payroll services for SMBs,” you can expand into:

The key is to have strong conversion tracking in place so Google’s system gets the best signals to optimize.

Monitor new keywords and ad groups daily to determine which ones to pause and which ones to scale.

Many advertisers focus on making landing pages relevant to specific keywords, but the more important step is making them relevant to the buyer persona you want to attract.

A great landing page should make it easy for users to take action, clearly communicate the value proposition, and include both short- and long-form copy that addresses pain points, shows social proof, and keeps the conversion goal front and center.

If you’re targeting business owners, write copy that speaks to their business challenges, personal motivations, and desire to grow.

If you’re promoting a VPN service, tailor your landing pages to specific personas—such as one focused on users who want secure Wi-Fi and another for those who want to stream international shows.

Don’t just change a word or two in the headline; adapt the entire message.

With recent Google algorithm updates, relevance and user intent are being rewarded more than ever.

There are two main ways to get more conversions:

Both depend on A/B testing.

To increase traffic, you need to improve your CTR or increase your spend.

Constantly A/B test headlines, descriptions, and different RSA versions with varying messages. Keep a clear record of what you test and the results. Some messages will resonate better and stand out more in search results.

You can also use pinning or Google’s built-in ad testing options.

And like I said in the previous points, there is no reason not to test expansion on working campaigns with results.

To improve conversion rates, test variations of your landing page. Base these tests on data, audience insights, or customer feedback. You can also create intent-specific landing pages for narrower audiences.

For example, if your main page is “payroll for small businesses,” you could test “payroll for businesses with up to 5 employees.”

Even if you started small, at higher budgets, it’s critical to use every relevant ad extension to maximize performance.

Many businesses underutilize extensions, missing out on additional ad space and conversion opportunities.

Extensions can showcase unique benefits, drive urgency (e.g. promotions), or provide extra conversion paths.

For each campaign, make sure to add all relevant extensions:

Adding fresh images, new promo extensions, or a call button can help increase CTR and CVR.

Search ads are intent-based and effective, but search traffic is limited and often highly competitive. That’s where the full Google Ads suite comes in.

Capture attention and conversions from users at different awareness stages through YouTube, Display, Demand Gen, or Performance Max campaigns.

The key is to provide strong signals and proper tracking. For example:

For lead-oriented businesses, add qualification questions in your lead forms to filter for higher-quality prospects and reduce bot traffic.

If you’re selling subscriptions (such as VPNs), use Target ROAS rather than Target CPA to attract better-quality customers, even if you use CPA target for other campaigns.

Additionally, use separate URL slags for different campaign types (e.g., Performance Max, YouTube, Demand Gen) for easier tracking.

If your usual URL is getpayroll/small-bsuiness, use getpayroll/small-business-max for Performance Max.

As Google shifts toward full-funnel advertising and offers ads in all placements, including emails and YouTube Shorts, many advertisers miss the opportunity to improve their video and display creatives.

You don’t need to spend thousands on production. Treat it like a social media ad creative, test multiple angles, formats, and messages.

Create variations such as:

Google and Microsoft Ads now reward creative testing across formats, so investing time here can give you a major edge.

As your budgets grow, you have a golden opportunity to improve performance through better tracking and signal quality.

If you’re only using basic web-based conversion tracking, it’s no longer enough. You should:

Even simple actions, such as uploading customer data with GCLIDs, can significantly enhance Google’s ability to identify higher-quality leads and sales.

Studies show that people need at least seven touchpoints before making a purchase, and even more for complex B2B sales. That means you need to show up outside of Google’s ecosystem.

With the proper tracking setup, you can run low-cost Meta retargeting ads to users who visited your site or entered your funnel.

Smart follow-ups can push them to convert.

For higher-value B2B audiences, test LinkedIn Ads for retargeting. And don’t underestimate the power of email marketing—with well-timed sequences and personalized offers, you can drive additional sales without major extra costs.

Google Ads can be expensive, but with complementary touchpoints across other channels, you can increase conversions with minimal extra investment.

Getting more conversions from Google Ads, especially with rising costs and increasing competition, can be challenging, but it’s far from impossible.

The key is not to aim for drastic improvements all at once.

Instead, take it step by step, improving even 1% at a time.

Over time, these small gains accumulate and can have a meaningful impact on your business’s bottom line and growth.

I hope you found this guide helpful and now have a clearer sense of which actions to take and areas to focus on.

If you want to reach results faster and get professional help, I’ve got you covered.

I created Breeze Agency to help software and service-based businesses spending $10k+/month who feel stuck and want to grow to the next level.

If this sounds like you, check out my offer and apply for a free strategy call.